With S.O.T.A., 40 now aspires to also become “an ultimate resource” for PARTYNEXTDOOR, Roy Wood$, Majid Jordan, and the other artists on OVO Sound’s growing roster who’ll use the studio as a clubhouse.
I protect that with my life.”Ĥ0’s instinctual understanding of Drake’s nuances, and the technical know-how he learned as an intern of legendary engineer Noel “Gadget” Campbell, have been instrumental to Drake’s success. “We go into the studio and we make music together, and that’s the most important thing to me. “We have a creative relationship,” 40 says. We work.” The two have been at each other’s sides for seven years-“for some reason, the way Noah hears things is the way I hear it,” Drake told The FADER in 2011. Later, perched on a chair behind his boards, 40 points to an elevated part of the studio where a cushioned bench lines the wall. (Insomniac dedication to work earned Shebib his nickname-40 is shorthand for “40 days and 40 nights,” the mythical length of time he’d stay up to work on a project.) He’s dressed in a white-and-blue T-shirt from a recent OVO collection, and the hem of his light blue jeans spills over a pair of white-and-gold OVO Jordan 10s, produced with Jordan Brand as part of its first endorsement of someone who isn’t an athlete. When I meet 40 there, he’s coasting on two-and-a-half hours of sleep.
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